The Sport Performance Summit
Richard had the chance to address some of the most influential practitioners in sport, over 500 experts coaching and supporting elite athletes and teams across 25 different sports and over 30 countries.
In the light of the FIFA scandal, Richard took the opportunity to quote one journalist’s acerbic observation that calling Sepp Blatter’s cronies ‘trusted lieutenants’ was an insult to trusted lieutenants. To be a truly trusted lieutenant requires integrity, constancy, and a commitment to the cause not just the leader one serves.
Using role models from the world of sport to dramatise the particular motivations that drive Cs to become – and in many cases, remain Cs – Richard was able to offer insights from his research into, among others in sport, caddies, coaches, cornermen and performance directors and his conversations with, among others Sir David Brailsford, Sir Alex Ferguson, Bruno Dimichelis and Mike Forde.
Excerpts from Richard’s speech can be seen in this interview he gave to leaders in performance afterwards.« Back to Media Articles