We need to talk about why coming second doesn’t mean being second best
By Sathnam Sanghera.
The Times, Friday, December 16 2016.
“I was struck, on the way back from the US this week, by a piece in The Wall Street Journal bearing the headline: “Vodafone Is Satisfied Staying in Second Place.” It reported how Vittorio Colao, chief executive of the world’s second-biggest mobile carrier by subscribers, aims to have “the most, or second-most, customers in each of its 26 countries”, with his ambition “not really … being leader” but expanding the gap with those companies in third position. …”« Back to Media Articles